In life, one question crops up again and again: why? Why do we do things the way we do them, why are we who we are? Why do we manage our vessels the way we do? Why not with convenient software? And why does that software only run on a Windows system? Like Simon Sinek said, what is the 'why' of our business? We keep asking ourselves that question.
The term fleet management is used in several markets. A comparable term that is often used, is asset management, so the management of the assets, those objects of value. This can be a ship in the maritime sector, but do also not forget the crew members. More in detail, assets can be found as engines, generators, nautical navigation and communication equipment. In short, everything of value.